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McDonald's Klagenfurt
0130 I 9020 Klagenfurt I Rosentalerstraße I 2001McDonald's Restaurant
Serial design versus individualism: the design of franchise restaurants requires recognizability of the concept and the furnishing. Serial formal elements are the basic vocabulary that gives cohesion. Graphic design is positioned as individual elements, as in this case, where the initials of the franchisee appear in serigraphy on glass.
Photos: Stefan Oláh
